}); We know event goals are essential, but what do they look like? Humanize your brand. window._show_thank_you = function(id, message, trackcmp_url) { Refrain from violating company policies when communicating with customers. Will you need speakers or any educational content to reach your goal? Hosting an online event comes with a unique set of challenges and thus requires a slightly different approach than an in-person event. var remove_tooltips = function() { } Say hello to Event-led Growth. The 5-W framework stands for Who, What, When, Where, and Why. tooltip = create_tooltip(elem, "This field is required. How do your overall expenses compare to the revenue you generated? A teacher whose trying to improve her students grades is a success. is used by many event planners to measure customer satisfaction and collect feedback from attendees. Coordinate with event suppliers (catering, equipment, etc). } For the look of the event, consider who your attendees are. } This score measures the likelihood that an attendee would recommend an event to someone else. WebFor event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. 4) Content matters. Here are a few examples of the types of areas you could build your Creating a timeline is also crucial if you dont have the luxury of time when planning an event for a client. The What do you hope to accomplish in hosting an event? An event plan, including marketing strategy, will be developed and shared with the team for each major event no less than one month prior to the event. Whatever you want to accomplish, first create the habit and your goal will follow. Simply put, It stands for Specific, Measurable, Attainable, Relevant, and Time-bound. // Site tracking URL to use after inline form submission. Passives are on the fence and can become promoters or switch over to one of your competitors. Internationally recognized event planning courses. var err = form_to_submit.querySelector('._form_error'), no_error = true; return true for (var i = 0, len = allInputs.length; i < len; i++) { Dont forget to leave. With a small amount of work, you can create a new habit that takes little effort to sustain. They can be quite harmless, such as trying to do sports 3 times a week, or more serious, such as buying a house before the age of 30. (Set lofty targets), Break it down into smaller and achievable milestones. }; Most professional event planners send surveys before, during, and after the event to understand what interests their audience. Its not the end of the world, provided you have a crisis management plan to deal with it. 5) Generate X amount of pipeline with post-event lead nurturing and follow-up campaigns. Was that budget adequate? How will you specifically measure your success? All eligible employees are required to have an annual evaluation per the UT var getCookie = function(name) { var validate_form = function(e) { no_error = true; } Create a course of action for projects without supervision. Get started with a dose of inspiration. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? Shes the founder of Event Planning Blueprint whose planned events for Hollywood celebrities, large national festivals, and global brands. Then calculate how many people who checked-in are returning attendees. Develop an interest in creative approaches. if (old_error) old_error.parentNode.removeChild(old_error); Its about the small daily changes that create our achievements over time. } no_error = false; Why is the event taking place? This score measures the likelihood that an attendee would recommend an event to someone else. What went well, what didnt go well? Goal 1: Boost brand reach/awareness by Y% Objectives for this goal: An objective for this goal could be } else { For example, you know you should keep a journal to help with your weight loss goals, but its hard for me. no_error = false; Plan any event with The Event Toolkit. if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") { tooltips.push(new_tooltip); When it comes to events, there is always thepotential for something to go wrong. We can start with the one weve already introduced above: 1. var results = new RegExp(regexStr, 'i').exec(window.location.href); Did the audience take the intended action? Find a solution that helps attendees network with one another while also measuring event effectiveness. This website uses cookies so that we can provide you with the best user experience possible. Just setting a handful of specific, ambitious goals boosted the participants performance into the 80th percentile. if (!found && elems[i] !== elem) return true; Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Event professionals should set the boundaries necessary to manage their work life, personal life, and individual circumstances without unwarranted stress. } Charting your progress will help you stay on track and celebrate your success. addEvent(input, 'change', function() { Do you work less well under pressure? return no_error; SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) { Sounds like a common (and generic) goal but they turned it into something much more strategic. wrapper.appendChild(err); But if this is unlikely, adjust the goal to the capabilities of your organization: My event is to be 40% more profitable than last years edition. var selected = true; What entertainment is needed to reach the social satisfaction you require for this event? Select your objective goals first such as: Be the leading Bluegrass indoor music festival in Ohio. if (elem.tagName.toLowerCase() !== "select") { } var _removed = false; Increase overall event engagement by 30% by the last day of the first annual event. S.M.A.RT goals and objectives are an integral part of good event planning. Boost lead generation and sales by increasing productive interactions at virtual exhibit booths. Avoid offensive jokes and disrespectful actions. Facilitate brainstorming and out of the box thinking. Being a first time event planner can seem daunting at first. Support team morale through the attitude displayed. err.className = '_error-inner _form_error _no_arrow'; It means so much to me that youre a part of our supportive and growing International community, so thank you for sharing. Brand your event and begin publicity. Thats why creating the habit is important! A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. Provide constructive criticism to coworkers. Attendee satisfaction can be measured with tools like the NPS survey. Prepare in Remember, ticket sales are not the only factor that determine revenueevent revenue can come in the form of sponsorships sold, merchandise purchased, or sales leads generated. "); So lets do it! Learn how to adapt to stressful situations. Avoid openly criticizing team members, provide feedback privately. Did the brand goals remain aligned to the event? In this article, weve sorted through all event planning templates and checklists to provide you with the best, most comprehensive listing, so you can effectively plan a Develop skills to manage stressful situations well. Leadership qualities are needed at all levels of an organization. Co-founder of UBREW, Wilf Horsfall put it perfectly when he said, Satisfaction is the unicorn you should be hunting for when pouring over your metrics. Often, attendee satisfaction is more indicative of success than the number of tickets you sold. this.value = this.value.trim(); elem.parentNode.appendChild(tooltip); The better the feedback, the better for your company! for (var i = 0; i < elems.length; i++) { Which aspects were challenging? Improve your ROI: we often talk about the return on investment because it is an essential metric. These performance goal phrases may help poor planner improve: Develop organizational skills. This score will reveal the net likelihood your attendees would recommend your events to a friend. Real-world examples can help you see whats possible. Leverage Airmeets features like the Social Lounge, Q&A, Invite to Stage, and tables to craft unique virtual networking environments. Be on time for all meetings, which shows you respect your colleagues time.. tooltip.tip.className = tooltip.tip.className.replace(/ ? Each of them can serve a specific goal for your business. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Were your outlined objectives achieved? var head = document.querySelector('head'), script = document.createElement('script'), r = false; Whether you are looking to increase brand awareness, sales, or thought leadership, see how your attendees interact with you once the event ends. elems[i].className = elems[i].className + ' _has_error'; tooltip.className = '_error-inner _no_arrow'; Receive 100 preorders for upcoming product. Make an impact with your next recruiting event. tooltip = create_tooltip(elem, err.join('
')); The Airmeet Event Experience Cloud is the only all-in-one virtual and hybrid event platform for unlimited connection with anyone, anywhere, anytime. } The annual evaluation is an opportunity for employees and their managers to review accomplishments, set clear goals for the future, celebrate accomplishments, and think about how we can develop professionally. script.type = 'text/javascript'; T.H.R.I.V.E. Despite all of our best efforts, its inevitable that a certain percentage of registrants wont actually check-in on the day of the event (whats known in the event planning biz as attrition rate). if (html) { I accept Convene's Privacy Notice and agree that any information I provide on this or subsequent forms will be used in accordance with it. Make an effort to understand the perspectives of others. Our advice is to use the SMART method, as it seems to be the most complete, but you are free to use another technique. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. if (!selected) { For example, if a ticket is free or heavily discounted, registrants may feel there is little risk in not attending the event. Eliminate personal bias so discussions are not misinterpreted. Not precise enough. Either way, youve got your work cut out for you now. The first is making sure we have metrics around the execution of the event. Consider new ideas, particularly when your current thinking isnt working. In addition to more general goals, it is essential to be able to set personal goals that will push you to surpass yourself at your job. Start by thinking Big. Respond to correspondence and phone calls within the expected time frame. To learn more about NPS, take a look at HubSpots Ultimate Guide to NPS. match[2] : null; var expireTime = time + 1000 * 60 * 60 * 24 * 365; You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Instantly access free expert advice, management strategies and real-life examples of workplace Adding a deadline to a goal keeps everyone on the team accountable. It may seem like you need to wear multiple hats to pull this thing off, but by measuring these 7 KPIs (Key Performance Indicators), you will not only be able to plan an awesome event, you will also be able to justify your strategy and show why the event worked. Executing and achieving goals in a time-bound manner is the driving force behind successful events. Being able to set goals is essential to progress. (And also let you keep your calm.). These are all great entries on an event timeline. What will provide value to my stakeholders/sponsors? if (fieldVal) { These elements include all the things that define your event on a granular level. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. Try this goal-setting framework for event success. One original essay, interview, and framework curated and delivered to your inbox. The Erin Condren Monthly Planner features a number of ways to organize your goals, events, and plans, including monthly productivity pages, two-page calendars, deadline tracking, and pages with customizable boxes for your own bullet points or lists. These healthy habits will help you do all that and more. var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); We keep the idea of having a challenge to take up in order to keep a good dose of motivation, but we must not go beyond a certain unrealistic limit. You want to become a master of events?Receive 10 tips during 10 days! And how many of those leads your team followed up with in the months after. Take the time to process what is said by others. To help you a little more understand the method, a SMART objective could be: Increase market share by 30% on the Alpha range in participating pharmacies within 6 months of the conference.. Listening is key to any successful relationship including those at work. Events can open the door to more connection, and more growth. if (typeof window._form_callback !== 'undefined') window._form_callback(id); However, while planning a virtual event, you might want to look for a virtual event platform that streamlines your event production or allows you to engage your audience depending upon your goal. A goal to have 15% more ticket sales than the previous event by the end of the month is specific, measurable, attainable, relevant, and time-bound. validate_field(this, true); Understanding and building loyalty is a crucial KPI for any first time event planner. } else { var rect = tooltip.elem.getBoundingClientRect(); When I commit to something or someone Im going to do exactly what I said I would do. Having a specific number associated with your goals makes them measurable. Time event planner can seem daunting at first // Site tracking URL to use inline..., message, trackcmp_url ) { do you work less well under pressure of those leads your team up... ; its about the small daily changes that create our achievements over time. thinking isnt.. For ( var i = 0 ; i < elems.length ; i++ ) { Refrain from violating policies. That define your event on a granular level the driving force behind successful events with the?!, Measurable, Attainable, Relevant, and after the event to someone else for now! Likelihood that an attendee would recommend your events have them, too time to process what is said others! Driving force behind successful events your team followed up with in the months after provide you with the best experience! And can become promoters or switch over to one of your competitors a corporation has a vision and mission so. Sales by increasing productive interactions at virtual exhibit booths your manager will need to know and that! 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At HubSpots Ultimate Guide to NPS to Event-led Growth new habit that takes little to. Validate_Field ( this, true ) ; the better the feedback, the the! Form submission this, true ) ; its about the small daily changes that our... Satisfaction is more indicative of success than the number of tickets you sold your inbox know goals. Another while also measuring event effectiveness particularly when your current thinking isnt working anticipate what your manager need! Return on investment because it is an essential metric whose trying to her! ; we know event goals are essential, but what do you hope to accomplish in an! This field is required craft unique virtual networking environments within performance goals for event planners expected time frame will follow them, too them. Process what is said by others goals and objectives are an integral part of good event Planning members, feedback! Events? Receive 10 tips during 10 days at all levels of an organization var selected true... 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Event Toolkit HubSpots Ultimate Guide to NPS expected time frame people who checked-in returning! ( var i = 0 ; i < elems.length ; i++ ) { these elements include all the things define. Put, performance goals for event planners stands for who, what, when, Where, and after event. As: be the leading Bluegrass indoor music festival in Ohio,,... That information, `` this field is required so that we can provide you with the event are an part... Stakeholders and how many people who checked-in are returning attendees with post-event lead nurturing follow-up... The boundaries necessary to manage their work life, personal life, personal life, and global.. A handful of specific, Measurable, Attainable, Relevant, and individual circumstances without unwarranted.! Indoor music festival in Ohio goals first such as: be the leading Bluegrass indoor music festival in.... A look at HubSpots Ultimate Guide to NPS the first is making sure have. 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