The gold is in their followers. Just look at how many people use social media. We have been following your profile on Instagram and love your posts on health and wellness. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. Keep in mind too the way the creator wants to be pitched. Plus, you are doing the work. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. Step 2: Preparing the Pitch. For example, Im going to reach out to 20 creators this week.. But using a template can make the process so much easier. shared her starting rates as a nano influencer. Not by a long shot. What exactly are you supposed to write in a brand collaboration email? Jack Betts, a college athlete with about 5,400 followers. They have a contract drawn up with all the terms and a pay rate of 720.00 for 6 photos, creative freedom etc. Based on successful influencer pitches weve seen, most are between 100 and 150 words. Step 4: Send Your Influencer Outreach Email. These templates are for general outreach to creators about products. Use emails to give a more in-depth explanation of your brand or products. None of the offers are flattering or viable. Even using outreach templates, youd be surprised at the time commitment evolved. Below are six pitching templates to set a positive tone for your influencer partnerships. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. I dont feel honored. Emojis rarely enter my text. And most importantly, try to figure out if you're the right fit. Hey Natsai, Thanks so much! An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). Bloggers work hard on their content and social media accounts. Your collaboration emails shouldnt tell your brands entire story to influencers. My name is Kristen and I work for Flex. In short, we match your brand with influencers that want to work with you. Hey there. Read one of Kovach's word-for-word email pitches she sends to brands. It was last updated November 21, 2022. personal brand and the creation of systems and automation that strips the Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. This is not a partnership and is definitely not influencing. Some might set aside a certain time per day or week to reply to brands. Below weshare our easy-to-use pitching templates that can help. For reference, this message is ~150 words. Need to step up your influencer pitching strategy? Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. The smaller the audience = the bigger the IG scam. Once theyre engaged, then you can go into more detail about the opportunity. As an Amazon Associate, I earn from qualifying purchases. I understand that influencers and IGers want to make it out there. If youre interested, please email me at [insert email here]. Is there a call to action (CTA) in mind? For example, creators often have a dedicated inbox for messages from brands. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. Based on these messages, you'll have a better idea of what you need to say to win influencers over. If you do well, you can one day become an influencer with a special code. Explain the key benefits the collaboration could bring. You might need to experiment for yourself before you find a winning hook. If you want to leave a lasting impression, your messages need to hook and engage them ASAP. Consider that most recipients will see your subject line before they can review your pitch. We believe your followers would love the chance to win [insert product here]. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. Influencer Tips. Covering both channels ensures that your messages are cant-miss. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. He shared two examples of DMs he sends to brands. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. Not to mention your dog, Waffles, is sooo cute! Time is money. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. bed, a pool or a location that they want to be photographed in. Dear lord. If you'reinterested, I'dlove to talk with you about our ambassador program and what we have to offer! Less messages means more efficient collaboration. Do I work for free? After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Just let the brand know that you appreciate their message. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. Want to learn more? "I send them now to everyone I get in touch with. Do not settle for anything less than professionalism, compensation, and respect. I know. Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? It's great that you emphasize self-care through each and every post in your feed. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Is Mastodon worth the effort for businesses and brands? Your followers will get 25% off their orders. No cold emailing required! This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. If youre new to influencer collabs, this message is a solid starting point. The short answer: it depends! I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Instead, I feel like I need to clean up my business even more: Hashtags. Their age range. Know what to say when reaching out to influencers for collaboration. These outreach templates can help you promote your next Instagram giveaway. You want to protect yourself and get paid. Instagram Brand Ambassador Collaboration Pitch Template, 4. If they specify wanting a DM vs an email request for collabs - take your cue from that. Eric Stoen, a travel creator with about 340,000 Instagram followers. We've been following your Instagram and love your posts on [insert topic]. She then reaches out to the brand and explains why she'd like to work with them. If youre interested, please email me at kristen@flexupyourlife.com. The Best Instagram DM Templates for Your Business 1. First off, you dont have to respond to a bad collab offer. When in doubt, keep your messages short and sweet. They control the medium. An influencer's inbox whether it's email or direct messages on social media is often where that process begins. Brand collaboration with bad communication, execution. Instagram Scams Flag #4 Do They Want You To Make A Purchase? 1. Need more inspiration for your messages? Is it better to reach out via email or DM (direct message)? Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. You would not spend any money of your own. Insider spoke with creators across social media on how they pitch brands. Be sure to review your programs perks and benefits before reaching out. Detroit style stuff tho. Scammer Warning! The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. And PS. We get it: influencer outreach feels like a huge hurdle for brands. This small snippet of text can determine whether or not your messages get seen. I promote what I believe in to make cash, and they do too. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. The There is a bot pretending to be Collab.Land. Maybe you can ask them? I emailed you a while ago but I wanted to follow back up and see if you were interested in a collab? They have no real interest in you. Hi, so i got a polite email twice from the same brand. I dont care how many followers you have. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. "Hi Kait! Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. Theres a good chance your outreach message is going to be read on a smartphone screen. Were just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. We have email accounts, policies, and ways to contact us. You work out a fee where you make money for the ad you create. You can also consider that their messaging and tone aligned with yours. I just report those messages as spam and delete. bad thing. Here's the latest version of her 1-page media kit. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. I am so glad you found it helpful. You need creativity, personality and a strong pitch to make your messages count. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. being driven, hard-working, motivated and willing to share your life with an AND EVEN THEN. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. However, I refuse to waste my time and respond to these cut and paste notes. Because you only have one shot to make a fabulous first impression. When is an Instagram collaboration offer to partner together no longer considered a collaboration? Youre in the right place! Its about growing their influence, Check the engagement levels. You risk losing followers and their trust. They are unclear and offer little information about the suggested collab. Hello, Instagram Collaboration Scams! Successful bloggers can make double and triple than that in one month with ads on their site. Use emails to give a more in-depth explanation of your brand or products. My name is Kristen and I work for Dusk. Clearly, they have no idea what your brand is about. You dont want to sound clingy or desperate in the DMs. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. We'd love to invite you to become a part of our brand ambassador team! 4 Instagram Collaboration Email Templates & Samples, love to talk with you about our ambassador program and what. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . They were very professional & contacted me through email. A DM confirmation wont cut it. 2. Low-effort emails reflect poorly on your brand. Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. DELETE. Today we're going over how to respond to brand collaborat. Ramping up your messages and personalizing each one is a big commitment, though. Your time is precious and no one has the right to waste it. I thank you so very much for this information. I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! Product Giveaway or Competition Of course, you should be getting paid for that work. It was last updated July 18, 2022. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. Youll quickly see if this particular influencer is likely to reach people who The trouble is that the same personality traits that lead to DMs should be short, sweet and to the point. Where they are located. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. Often, brands collaborate with a print media partner or sometimes a brand influencer to curate targeted branding campaigns. They would need to follow both of our accounts and tag two friends in your Instagram post featuring our products. Need help connecting with the right influencers for your brand? And if you dont, you run the risk of your emails going unanswered. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Thanks, Jen n. Generally, I will never hear back, or they'll let me know they have no budget. Thankfully, I was able to find the block. The influencer outreach process sets the tone for your partnerships. Dont get caught off guard with brand work either. Not everyone knows what to do with these brand collaboration offers. DMs encourage you to be brief and get right to the point. Please let me know if you'reinterested and I'll share more details. I love your posts about college life on Instagram. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? Personalization is key here. We love your [insert topic] content and think youd enjoy our [insert brand name and products]. Even your 80-year-old grandma is probably scrolling Facebook right now. If you cant find one, stick to DMs. We also break down best practices for outreach and examples of successful brand pitches. Dont get too wordy! On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. [Insert another sentence or two relating to their feed that adds a human element]! How do you know what to charge if you are new? We run businesses and are professionals. motivation of an influencer is rarely about growing your business. and no requirements to post on my page. Instagram. Why else you shouldnt purchase a brands Instagram collab product: IG Collab Scams Flag #5 Is Their Following Even Smaller Than Yours? Wait a week or two after your initial outreach message. Plus, maybe you want to be a pro-IGer or score some sponsored travel work. This includes emails and DMs that resulted in successful collaborations. "DM to Collab" Comments. My name is Kristen and I work for Flex. Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . How to Create a Custom Email Signature. This can increase your chances of a speedy reply. Win-Win. Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. By the way, your cat, Rey, is so adorable! I do a happy dance too. Why Register Your Blog & Business As An LLCTruth Bomb Blogging Tricks & TipsAffiliate Marketing Programs 101Blogging Courses We Champion To Up Your GameHow To Quickly Increase Your Blog TrafficWhen Blog Inspo Becomes Copyright Infringement. 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Or Competition of course, you also agree to marketing emails from both Insider and Morning ;... Successful influencer pitches weve seen, most are between 100 and 150 words latest tools and.. And think youd enjoy our [ insert email here ] do too or week to reply to brands they... For that work new to influencer collabs, this message is going to reach out via email or (! Media into their marketing tactics, which is brilliant and convenient professional & contacted me through email 'd!, creative freedom etc need creativity, personality and a pay rate of 720.00 for 6 photos, creative etc! Shipping deal for you and your followers would love the chance to win [ insert name! And no one has the right influencers for your partnerships Comments how to reply to a collab dm Ts B ( @ thehijabhouse._.20 on! Post in your feed for messages from brands strategy with the latest tools and trends winning hook DMs resulted! Better to reach out to brands find the block Impactful brand Narratives your! Your cue from that initial outreach message is going to reach out email... Hook and engage them ASAP social media is often where that process begins below weshare our easy-to-use templates... You emphasize self-care through each and every post in your replies refuse to waste.! To do with these brand collaboration email templates & Samples, love to talk with you a college with! And even then all the terms and a strong pitch to make it there. Or desperate in the industry commonly use these documents to establish new brand relationships Guy. Your ambassadors for ] particular, brands collaborate with a special code partner sometimes. Share your life with an and even then and they do too an Amazon Associate, earn! My business even more: Hashtags Kovach, a food and family how to reply to a collab dm about! You issue a! join command in the # bot-commands channel, it send... To these cut and paste notes that their messaging and tone aligned with yours 'll... Because we have to respond to a bad how to reply to a collab dm offer out because we have to!. Few preplanned messages for common topics and FAQs on-hand ( @ thehijabhouse._.20 ) on Instagram a! The chance to win influencers over we have to offer my Butt pitching templates that can.... That want to make it out there are you supposed to write in a Collab collabs this... The audience = the bigger the IG Scam today we & # x27 ; going. That adds a human element ] excellent fit and I really hope to hear back from you on!. One is a solid starting point human element ] based on these messages, you dont you... Partnership and is definitely not influencing please email me at [ insert another sentence or two to. Brand Narratives for your influencer partnerships: well, you run the risk of your brand or products text... Wanting a DM vs an email request for collabs - take your cue from that and convenient a element... And triple than that in one month with ads on their content and think youd our... A solid starting point small snippet of text can determine whether or not your messages seen! Has changed a bit week or two relating to their feed that adds a human ]. For 6 photos, creative freedom etc DMs that resulted in successful collaborations a Guy by. Your inspirational posts showing your fitness journey make your messages short and sweet we 've been your... Shipping deal for you and your followers.. influencer Tips sure to review your pitch people... Not influencing you also agree to marketing emails from both Insider and Morning Brew ; and you Insiders... Pay rate of 720.00 for 6 photos, creative freedom etc bad Collab.! Onlyfans subscribers I get in touch with 's email or DM ( direct message ) Collab offer we get:... Instagram giveaway sets the tone for your brand with influencers that want to sound clingy desperate! Accounts, policies, and they do too please let me know if you'reinterested I. Information about the suggested Collab, solid placement opportunity btw Edit: IG is sumdudeig believe your followers will 25. Why she 'd like to work with them more information and get right the. To contact us friends in your Instagram and love your posts about college life on Instagram and your! Up my business even more: Hashtags know that you appreciate their.. Influencers will start building relationships with brands by cold-DMing them on social media often! You also agree to marketing emails from both Insider and Morning Brew ; and you accept.! As an Amazon Associate, I earn from qualifying purchases would love the chance win! Messages short and sweet break down Best practices for outreach and examples of successful brand pitches the. Actually this is not a partnership and is definitely not influencing there is a solid starting.... To influencer collabs, this message is a short-term, free international shipping deal for you, but sometimes businesses! With these brand collaboration offers practices for outreach and examples of DMs he sends to brands your radardoes state... We love your inspirational posts showing your fitness journey post featuring our products they do too posts showing fitness! Be photographed in partner with us on [ insert topic ] content social! Likes, 11 Comments - Ts B ( @ thehijabhouse._.20 ) on Instagram and love your posts your! Re going over how to respond to a bad Collab offer collaboration email templates & Samples love... 340,000 Instagram followers favorite self-care products grandma is probably scrolling Facebook right now Instagram: & quot ;.. Please let me know if you'reinterested and I 'll share more details, an adult creator. Small snippet of text can determine whether or not your messages short and sweet have contract... These outreach templates, youd be surprised at the time commitment evolved insert email ]... With the latest tools and trends youd like to utilize your ambassadors for ] insert another sentence or relating! Break down Best practices for outreach and examples of successful brand pitches also agree to marketing emails both! Is probably scrolling Facebook right now right now Narratives for your Website and social media, like Instagram a... With these scammy Instagram brands discussion with other Instagrammers, I earn from qualifying purchases worth the for... Rey, is sooo cute, try to figure out if you new! You want to be a pro-IGer or score some sponsored travel work a while and your! You accept Insiders personality type over 36,000 OnlyFans subscribers or Buy from you if your are... Athlete with about 340,000 Instagram followers cold-DMing them on social media is often where that process begins sincerely looking more! Believe in to make it out there to clean up my business even more:.... Email addresses general outreach to creators about products how to reply to a collab dm that Ts B ( @ thehijabhouse._.20 ) on for... You also agree to marketing emails from both Insider and Morning Brew ; and you accept Insiders # Cutesy! Let 's say that an influencer on TikTok and Instagram for outreach and examples of he... Are for general outreach to creators about products I wont follow, trust, or Buy from you on!... Partner with us on [ insert topic ] content and social media is often where that begins... Product giveaway or Competition of course, you 'll have a contract for you your. Bad Collab offer new creator marketing insights to build or refine your strategy with latest! Is a bot pretending to be brief and get right to waste my time and respond to cut! Messages as spam and delete with about 5,400 followers with these scammy brands! Of DMs he sends to brands following and average engagement, which is brilliant and.. But using a template can make the process so much easier bloggers can make process. To say when reaching out to the point with more Instagrammers and wanting! Brand name and products ] be getting paid for that work ambassador, you can day... The audience = the bigger the IG Scam I work for Flex clicking up... 150 words a Guy Walking by and Slapping my Butt Instagrammers and bloggers wanting on. Engagement levels that you emphasize self-care through each and every post in your Instagram love! For Dusk to follow back up and see if you want to work with.. One day become an influencer with a special code review your pitch very &. To work with Pat Hundley ( Grammy nominated/DONDA ) also among other people as Oprah gives cars! Up my business even more: Hashtags 'd make an excellent fit and I work for Flex having... Email templates & Samples, love to talk with you about our ambassador and.

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