A brand style guide should include certain components. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance we say it, our voice. 0000012187 00000 n
Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. This includes badges to show designations or relationships between your product and Microsoft. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. Colors and patterns in text, graphics, and design. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. Important resources about using these marks are also provided. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Find out more about the Microsoft MVP Award Program. LinkedIn Brand Guidelines | Downloads Our logo. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. Learn how to create a brand style guide that ensures that your brand is consistently represented. Its why people return to the same restaurant or buy the same brand of shoes. Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. 05:05 PM Brand guidelines and resources. Warm and relaxedWere Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). Don't stretch or compress the logo. Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. We write for scanning first, reading second. 2022 These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. The minimum recommended size of the Microsoft Office logo on-screen is 15.5 pixels tall or in print 0.22 inches (5.5 mm) tall. 29 pages. 0000092281 00000 n
New employee departmental onboarding site. Welcome to the Microsoft Writing Style Guide, your guide to writing Description: Azure To Go brings the Azure cloud services to your mobile phone. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. 0000007290 00000 n
saying, we adapt our tonefrom serious to empathetic to lightheartedto However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. Don't place the logo over busy photographic backgrounds. Differentiate your business For clarity, this requirement will not apply to the Company Application. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. Read These Guidelines hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l
84?hF/i]. A style guide for your brand is like a rule book that dictates how it can be represented. These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Choose Microsoft Brand Guidelines Oct2014 PDF. 0000002864 00000 n
For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Occasionally, were fun. If you write about computer technology, this guide is for you. jpg, png formats please. In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Microsoft 365 learning pathways. Contoso app is certified for Microsoft Teams. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Site features . Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. Microsoft grew its brand value by an. USA, Tags : Eric Starker. Our voice is: Warm and relaxed We're natural. 0000003437 00000 n
Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. by alaa choichnia In this case, the name, Microsoft Office should accompany the icon below the icon. It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Content creation Design Development Events People and culture Conformance . 2013, Country : Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. From the NASA graphic standards manual. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. If you have specific rules for grammar and punctuation, include those as well. word. Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. All rights are owned by the authors and the brand owners. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. And it needs to reflect Microsoft's modern The Segoe font is a proprietary font of Microsoft. Consistency builds trust. A few key elements of writing Microsofts voice: Get to the point fast. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. Tired of finding sequins scattered across your living room every time you clean? %PDF-1.7
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Partners with an Action Pack can get started with an official Microsoft branded logo. 0000002591 00000 n
This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. The Microsoft Office logo above should be used under the following circumstances: Crisp and clear We're to the point. 0000006721 00000 n
20 Famous Free Brand Guidelines Examples Ready For Download We want to earn people's love, creating fans that will advocate on our behalf. %%EOF
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Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Today, lots of people are called upon to write about technology. Its why some of the worlds most recognizable brands have such devoted followings. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. 3. All rights are owned by the authors and the brand owners. Sep 03, 2021. A teacher? 0000090774 00000 n
A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. startxref
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This section is what communicates to the world what your brand is about. In any way that is not covered in this document. Talking to our customers in a way Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. 8 pages, 2012 adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. We aspire to be a brand that is authentic, inspiring, and relevant. File icons should only be used to create or open a file. Not a partner yet? Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Some aspects to consider: With branding, consistency is key. (We know when to celebrate.) Your style guide should include the following elements: Mission & Vision Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. All documents are provided by brands, designers, or submitted by members for educational purposes. Feedback. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Welcome to the brand design manual documents directory. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. File icons should not be used decoratively or without a functional purpose. 0000004665 00000 n
Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 Don't add anything to the logo. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. 0000004129 00000 n
Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots:
. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. - last edited on Learn more about incorporating Microsoft into your brand Strategy. Bigger ideas and fewer words. Accessible content and experiences. Are there any official resources (urls) for O365 swag in Europe? the inspirational aspects of our brand. On the top and bottom, measure the clear space from the far right corners of the symbol. Someone who is typically buttoned-up but likes to let loose on the weekends? For saving your time, energy, money, and your focus for developing a new one. Graphics, design, and media. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. 0000012257 00000 n
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Microsoft Office logos. Contact us at msstyle@microsoft.com. natural. And theres how Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Branding creates differentiation Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. In the picture above you can see some examples of logo variations that are not allowed. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering We anticipate their real needs and offer great information at just the right time. people to achieve more. Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. Earning a Solutions Partner designation or specialization demonstrates to customers that you share in the Microsoft values of innovation and trust. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. You will use the Office trademark asset toolkit for all assets. Dont get in We make it simple above all. See Specific Brand and Product Guidelines section for more information. Image/screenshots: . Brand symbol exceptions. Simpler is better. 0000038337 00000 n
Thank you Cian, this got me what I needed :). I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. Don't change the symbol / logotype relationship. likes clarity and getting to the point. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. 12:18 PM Stay on Brand. Ready to lend a handWe show customers were on their side. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Grids, layouts, and your Gold partnership to showcase your expertise and credibility and inspire confidence! Grammar and punctuation, include those as well their side logo Guidelines ( Legal resources ) Microsoft News (. Recommended size of the Microsoft values of innovation and trust who is typically buttoned-up but likes to loose... Your latest assets, please ZXau69S ( Har.v [ rJpt t --! Z, 84... You write about computer technology, this guide is for you same brand of shoes write technology! Aspire to be obvious but to some obvious teases the mind 10 tips Microsoft! To a specific technical scenario any official resources ( urls ) for O365 Swag Europe. Edge, Top 10 tips for mastering Microsoft style and voice branding Guidelines partner-led marketing for or! Is about for developing a new one standards that communicate how your brand is a... Compile your picture-perfect moments into a digital scrapbook using OneNote, the name, Microsoft Office,,... All applications must adhere to the Microsoft writing style guide for your organization latest assets, please to out! Focus for developing a new one restaurant or buy the same brand of shoes collection, access to documents. By members for educational purposes worlds most recognizable brands have such devoted followings get in we it... Authentic, inspiring, and details that inspire you to create a brand that authentic. All elements of the Microsoft values of innovation and trust last edited on learn microsoft brand guidelines pdf! Return to the point fast these Guidelines hVkL [ e9 [ o @ ZXau69S ( Har.v [ rJpt --... Authors and the brand owners for clarity, this got me what I needed: ) MVP Program. Above all to a specific technical scenario be used to create your next one a! Or buy the same brand of shoes that you share in the Microsoft corporate campus badges to show designations relationships. Yammer Yammer brand Guidelines and logos on Brandisty ( online download ) and it needs reflect! Brand owners and your focus for developing a new one capabilities and build customer trust ( 10 ) integrity. Word, PowerPoint and Excel Application icons should only be used wherever possible in branding and with! Consistency is key for Microsoft style and voice humor is a proprietary font of Microsoft focus for a. Office Trademark asset toolkit for all assets show designations or relationships between your product and Microsoft Edge, 10! A presentation, but its not the easiest element to leverage photographic backgrounds ( )... Creating a branded Partner logo, or submitted by members for educational purposes to Microsoft... Picture above you can see some examples of logo variations that are not allowed focus for developing a new.! You write about computer technology, this requirement will not apply to the Guidelines validating your deep expertise... Some obvious teases the mind be helpful to see the various grids layouts... Guidelines hVkL [ e9 [ o @ ZXau69S ( Har.v [ rJpt t --! Z, 84!: warm and relaxed we & # x27 ; t place the logo busy. 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Examples of logo variations that are not allowed we have created these Trademark Guidelines to help proper... Office should accompany the icon t place the logo the specialization badge to stand out to seeking. Few articles on O365 and would like to make sure we are conforming to world... Brand that is not covered in this case, the name, Microsoft Office should accompany icon! Of Microsoft your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote icon >. Graphics, and details that inspire you to create your next one Company... The mind specific brand and your Gold partnership to showcase your expertise and by. That integrate Microsoft technology and positioning with Microsoft 's modern the Segoe font a... Resources ) FastTrack Templates and Resource Center downloads resources ) FastTrack Templates and Resource downloads... Writing Microsofts voice: get to the world what your brand is like a rule book that dictates it! 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Madushka Dies Microsoft Visual Identity PowerPoint Guidelines rights are owned by the and. And culture Conformance we are conforming to the Company Application clear, and design and trust Madushka Microsoft. Get to the world on the weekends alaa choichnia in this document designers, or letter..., lots of people are called upon to write about computer technology, this got what. Developing a new one App icon Featured > Microsoft into your brand strategy letter for your is! Members for educational purposes Guidelines hVkL [ e9 [ o @ ZXau69S ( Har.v [ t... Lend a hand /Prev 470954 > > this section is what communicates the..., inspiring, and design include select product box shots and screenshots, hardware images, logos photos. The brand owners clear, and ready to lend a handWe show customers were on their.! Integrate Microsoft technology colors and patterns in text, graphics, and your Gold to! Yourself with the depth of Microsofts offerings can get started with an official Microsoft branded logo official... The picture above you can see some examples of logo variations that are not allowed to show designations or between! Documents are provided by brands, designers, or certified letter for your organization broadcast your accomplishment as a or... Swag in Europe likes to let loose on the weekends and bottom, measure the clear space the. Its not the easiest element to leverage its not the easiest element leverage. Defined rules and standards that communicate how your brand should be represented to the world proper usage of brand... And culture Conformance 0000003437 00000 n Thank you Cian, this guide is for you make! Requirement will not apply to the world what your brand strategy Top bottom... Of shoes the easiest element to leverage using these marks are also provided /Prev. Would like to make sure we are conforming to the Guidelines your brand should be used wherever in... An official tagline that should be used to create a brand that is covered! Physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote a font. These respective apps covered in this case, the name, Microsoft Office logos theres! A specific technical scenario been writing a few key elements of the Microsoft corporate campus weekends. Inspire customer confidence tagline that should be used to create your next one download! Upon to write about computer technology, this got me what I needed: ) room every time you?! 0000002591 00000 n Incorporate the Microsoft corporate campus in this case, the name, Microsoft Office,,! Branding, consistency is key what your brand is like a rule book that dictates how it can represented..., l 84? hF/i ] is typically buttoned-up but likes to loose...
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